What You Need To Know About An Online Business

Mickey | online business,SEO | Thursday, June 17th, 2010

If you have been lured by the possibility of starting an online business and making a boatload of money there are a few things you need to be aware of before spend any of your own money.  There are many website companies who will charge you a fee to set up a website for you, they make it sound like this is the hard part of internet marketing but it really isn’t.  If you are going to work from home online in your own business the hard part is going to be getting visitors to your site.  The competition for viewers and customers is fierce with close to 175,000 new blogs created each day.

Of course most of these blogs and websites will offer no competition to a person who is willing to build a successful online presence, but it does show you how easy it will be to have your website lost in the dark expanse of the internet if you don’t actively promote it.

The first question to ask yourself is how you plan to monetize your site.  This is important because it will help you to decide how to go about getting visitors and potential customers.  If you are interested in a blog, and this is a great way to get started because it is simple to set up and operate, then most people will tell you to write compelling posts and visitors will naturally find your site.  This does work for a few people but the majority of writers who try this approach quickly burn out on writing blog posts sometimes two or three times a day in order to keep fresh content on their site.  Also, the old line from the movies, “build it and they will come,” is not really applicable to the internet.  You must promote yourself and your site if you want people to find you and visit the site.

Most people who are successful online use SEO or search engine optimization in order to draw in customers.  The idea behind this is simple.  When someone types a search query into a search engine like Google, you want your website listing to appear at the top of the search page.  This way you can get free traffic for your legitimate home business and the best part is, the people who visit are looking for a solution to a problem or question.  If you can provide that solution, people will pay you.

SEO is not easy, it takes a lot of work, but developing a good program will allow you to have visitors for years to come.

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