Three Email Newsletter Formats To Use

Mickey | Information | Saturday, January 8th, 2011

There are several newsletter formats that are commonly used in newsletter publishing. Each newsletter publisher chooses a format that suits them and meets their needs. This is in fact the basis on which you should select a format for newsletter. Do not go with any format that you come across. The most common newsletter formats are text, HTML and PDF. Any email newsletter is usually published in one of these formats.

To make an informed choice of an email newsletter format, you need to consider all the different aspects of the format. Each format has pros and cons and your choice should be based on your needs. For example, if you want to use rich formatting features in your newsletter such as images and other sorts of customization functionalities, a text newsletter will not be the right format for you. Instead, you will want to go for an HTML newsletter.

However, if you are concerned more about compatibility issues, you may choose to use a text newsletter as this newsletter is compatible with all the different email clients that exist on the market. You should also consider the sort of newsletter software that is used to create newsletters in your chosen format. If you are not familiar with HTML editors, you will find it difficult to publish a newsletter in an HTML format.

However, this obstacle can be overcome if you are willing to take the time required to learn how to use an HTML editor or you plan to outsource the whole thing. The same applies to creating an email newsletter design in the relevant format. The PDF format is the least popular. In the case of a PDF newsletter, subscribers may need to download the newsletter onto their PC and not read it online. Therefore, the newsletter is attached to an email is sent to subscribers so that they can easily download it.

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