The Trouble With Business Opportunity Lead Companies

Mickey | business opportunity leads | Wednesday, August 11th, 2010

I have seen many new mlm lead companies come and go. They have all had different products and lead packages claiming to be the best thing since sliced bread, and that your success is virtually guaranteed if you just buy their amazing leads The founder of the company is the most incredible guy you could ever meet and isn’t even doing this for the money…he just wants to help people by giving them the best business opportunity lead possible

It blows me away how many companies in this industry talk like this. Do they have any idea how ridiculous it makes them seem? It really is no wonder that this industry has such a bad reputation. I believe that people are smart enough to know that most of what they see on the business opportunity lead sites is not true at all. It’s all just a bunch of over blown mlm hype. There is simply no new magic mlm lead company or source that will “revolutionize the industry”, it simply doesn’t exist.

I am not saying that there are not some legitimate lead companies who truly work hard to produce a good quality lead for their customers. Those companies do exist. What I am referring to are the sites who over promise and under deliver knowing full well the sub standard quality of their product.

Part of the attraction to the business opportunity lead companies is that they will do the hard part of finding the good prospects for you, all you need to do is sign them up. Most people either don’t want to put in the work to produce their own leads, or they just don’t know how. Oftentimes people will buy leads because that’s what their up-line has told them to do but then quickly realize that the value just isn’t there. Sure you will get the odd person from one of these lead packages to sign up, but more often than not they are really just a waste of time.

So if buying leads isn’t the answer, what should you do? Here’s the secret. If you want to attract real, professional, business people into your organization, then you need to become one yourself. You need to focus on improving your marketing skills so that you can produce your own source of business opportunity leads. Yes its going to take awhile, but there is no question that in the long run it is worth the effort. You will also need to learn how to sell. Many people don’t like the idea of being a “sales person”, but a sales person is nothing more than a good communicator. Every successful business person regardless of the industry, is a good sales person. They understand how to get their ideas across in a clear and understandable fashion.

If you want to make the “big bucks” in this industry, you need to put in the work to become a high level marketer. There are no shortcuts, and there is no business opportunity lead company that can do this for you…you need to improve yourself.

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