InterLink Your Squidoo Lenses and Other Web 2.0 Pages
Here’s more on How To Sell Products on Your Squidoo Lenses.
To build your Internet real estate empire even larger and more productive, add more Squidoo lenses, or other Web 2.0 content sharing sites, to your portfolio of web properties and link them all together.
Continuing with our example of marketing a natural vitamin supplement called SeaAloe, you might want to write about something like the immune system and how important it is and how Sea Aloe’s ingredients are found to help aid in the prevention of immune deficiencies.
You should also have a text link that leads to another article on the subject, which would have a link to your product sales page, or more specifically to the product sales page where you sell the vitamins and the business opportunity.
However, you need to remember not to hard-sell your product line up front. Instead you should inform your reader of how important specific aspects of your product are. You should educate your reader and not sell as much as lead them to buy when you’re in a Web 2.0 environment.
When they share the information, they will convince themselves that Sea Aloe (or whatever product you’re selling) and they’ll want to buy it from you because you were the one who took the time to tell them about the product without shoving it in their face.
One of the most overlooked ways of attracting customers is to offer your product along with your business opportunity. It can even be used as a pre-recruiting tool. On your Squidoo lens, you have a headline that will alert customers to the fact that they can make some extra cash by promoting a product that they already love.
So when they land on your lens after searching for information on the product, they’re given the added bonus that the product not only gives them what they need (good health, for example), but also that they can make money from it. Lead them to your website or another lens you’ve created with the business opportunity portion of the process.
In the next lens, lead them to the educational process by leaving a bread crumb trail like you did when you were recruiting potential prospects.
Now do you notice how the lenses link to one another to create one large tutorial on MLM success? If your prospect is interested in learning more about the product line, all you have to do is make sure those links are conveniently located throughout your sites.
When you interlink your web properties (websites and Web 2.0 sites) it helps increase your own presence on the web and it adds to your perceived level of authority. The truth is, the best downlines are the ones with satisfied customers who have decided it’s worth joining your group. They can’t help but spread how fantastic your product really is and the fact that they make money at it is only icing on the cake.
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