Improving ROI On Your Email Campaign

Mickey | Marketing Methods | Monday, June 21st, 2010

If you are one of those people who is using a free email campaign software package, then I bet you’re thinking this article is not for you. Think again. The software might not have cost you but you have incurred other expenses along the way, I’m sure. Also you might not have invested your money per se, but email marketing campaigns need considerable time, expertise, and effort for it to work.

So why or why not should you continue your investment? The following are points to ponder on:

Spam. This remains the very reason why people are reluctant to engage in this form of advertising. Spam is a very serious offense and may cost you your business as well as freedom. While this is one of the disadvantages of sending bulk e-mails to mailing list, there are several ways to avoid becoming part of the spammers. One safe way to stay on the good side is to handle the mailing list yourself. Gather the e-mail addresses yourself and invite them to receive advertisement about your products or services. This will build a strong base of willing and even loyal customers.

Efficacy. While no available percentage given is reliable in predicting the outcome of engaging in e-mail marketing which tells how variable the endeavor can get, you can always increase the percentage of success of your marketing strategy. Make your advertisements creative and get as much customer contact as you can. Monitor your metrics all the time to device new strategies.

Cost. This form of advertising might cost less than traditional face to face advertising because you don’t have to print out actual materials, but it also needs considerable expertise to make it work than the interpersonal skills needed in the traditional type.

Before investing on email marketing cover as many loopholes possible and solidify your investment with your knowledge on how to make it work.


3 Comments »

  1. Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone’*`

    Comment by Elliot Russell — August 12, 2010 @ 9:15 pm

  2. email marketing is great specially if you have a large list of email address of potential customers::-

    Comment by Decking Kits  — October 18, 2010 @ 2:33 pm

  3. you can always say that email marketing is one of the best ways that you can market products ‘

    Comment by Rain Jacket — November 8, 2010 @ 7:45 am

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