Google Pay Per Click Overview

Editor | Pay per Click Marketing | Friday, July 3rd, 2009

For many Network Marketers Google Pay Per Click (PPC) is one of the easiest ways to drive traffic to their websites. Sure it costs to advertise with their service, but it’s well worth it. Plus, the best part is you only pay for those customers who click through to your website.

PPC advertising allows its users to bid on specific keywords and then your ads are displayed on the search engine’s results page. How high your ad ranks on the results page will generally depend on the keywords and how much you bid, or how unique your keywords are, compared to your competitors.

Imagine having your link at the top in big bold letters. Now just imagine how many customers who are looking for your particular product, will click through to that link and visit your website. It’s really that simple, but you do need to keep in mind a few things.

• Your keywords, which are extremely important when placing your ads

• Your landing page, which can attract customers or make them run the other way

• Maintaining your ads, which can make a big difference in how your ads are seen by customers

Keep the above in mind when you’re using Google Pay Per Click and you’ll be a PPC wizard in no time.

The best pay per click training resource we’ve found is PPC Domination from Mike Dillard and the folks at Magnetic Sponsoring.

Click on the banner below for a FREE video introduction to the course.

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