Squidoo lenses and Google Knols are a great way to provide MLM training, hints, tips and advice using training modules that teach the principles of attraction marketing.
You can use each Squidoo lens or Knol to teach an important aspect of the bigger picture by creating a step-by-step lesson plan that will lead your new prospects by the hand to learn how to be more effective in their sales and approaches.
When you devote one lens to each bit of personal development, you’re teaching them how to do what you do. You can then feature books using Amazon, ClickBank or PayDotCom to provide more information on a particular point. Once you’ve done that, you’ll want to be sure to link those pages together in logical order.
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If you have a new distributor with your great new product line who has no idea what to do with it or where to go, you’re in serious trouble. Many new distributors end up quitting before they ever get started because they are abandoned by their sponsors and feel all alone and have no idea what to do.
More than likely, your MLM sales pitch made it sound really easy to make a bunch of money, or maybe your new distributor just feels too overwhelmed with all of that information you gave them. Either way it doesn’t matter because the fact of the matter is, they need your help.
Every one of your new distributors needs access to two different types of training:
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Hopefully you now know that you need to write articles for your lenses and other Web 2.0 sites and blogs, because article marketing, or educational marketing is what works in today’s Web 2.0 world…So what’s next?
Well, what the big-money earners do is set up a Marketing Funnel.
First thing’s first. Statistics show that a person must be exposed to an idea at least 7 times before they’re willing to accept it. So instead of writing an entire Squidoo lens or blog post on “why you have to have my MLM” you should start at the beginning.
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The most important thing to remember when you’re writing articles or blog posts for search engine optimization is to include the keywords in the title and the content. Some people will even go as far as to include more than one keyword in their titles.
You’ll also need to include your keywords in the introductory paragraph and at the very least, in the closing paragraph of every article. Doing so will allow the search engines to identify what your article is about, for instance “work at home.”
You should also try to use each keyword in your URL. For instance, when you first register for a Squidoo lens, try to get your URL like this: Squidoo.com/work-at-home. Or, if you’re creating your own blog, try for a URL like www.mlmtrainingreport.com
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You will find several very useful tools online that will give you the opportunity to build an attractive site that is informative and free. Squidoo lenses, Google Knols, Hub Pages and WetPaint Wikis are all essential tools that you can use to build your site and satisfy your MLM marketing needs
Squidoo lenses use a one page site that includes “plug and play” tools for a variety of content types. They include text modules for articles, poll modules for quick input, conveniently easy links to set up for Amazon products similar to the subject, an RSS blog feed module to expand your business, and much more.
When you create a Squidoo lens, you’re able to feature some aspect of your business –starting with raw recruiting of getting your potential prospect to join your downline and giving them the educational tools and materials they’ll need in the process.
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