Google Pay Per Click Overview

Editor | Pay per Click Marketing | Friday, July 3rd, 2009

For many Network Marketers Google Pay Per Click (PPC) is one of the easiest ways to drive traffic to their websites. Sure it costs to advertise with their service, but it’s well worth it. Plus, the best part is you only pay for those customers who click through to your website.

PPC advertising allows its users to bid on specific keywords and then your ads are displayed on the search engine’s results page. How high your ad ranks on the results page will generally depend on the keywords and how much you bid, or how unique your keywords are, compared to your competitors.

Imagine having your link at the top in big bold letters. Now just imagine how many customers who are looking for your particular product, will click through to that link and visit your website. It’s really that simple, but you do need to keep in mind a few things.

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