How I Got Successful at Cold Calling

Mickey | General,Marketing Methods | Thursday, October 7th, 2010

Cold calling is something that has happened in business for a very long time now and often in certain industries it can be the only way to drum up business in the early days. This can be cold calling via phone, email or even just turning up at an office! Most people who do cold calling will tell you it can be a very soul destroying job as you can often get rejection upon rejection however when I first launched my company it was necessary to have to do some cold calling either on the phone or by email.

My first company was called John Doe Events and I was finding it really hard trying to call around to drum up business. I would hardly ever get an email or a call back and most of the important people I tried to speak to were always “in a meeting”.

However, I soon realised my approach was all wrong. I was being too passive. Normally I would call up and say “hello, I am calling from a company called John Doe events….”.

I realised that was a completely wrong way to do it. Popular businesses will get cold calls day in and day out and the secretary has probably heard it enough times to know just to get rid of you quickly. Therefore, I realised I would have to change my approach slightly.

What I started doing when calling up was saying “Hello, Its Tom from John Doe Events….”

Sounds quite similar however, the difference is quite big. The sheer confidence with which I said my company name would have a large effect on getting the persons attention. If your company was a big serious company noone would ever start a sentence with the line “calling from a company called…”

That implies no one has heard of your company and who wants to do business with a company noone has ever heard of?

Be more confident in your approach and talk about your company as if they have been in the industry for years and almost make the buyer believe he is out of the loop if he claims he hasn’t heard of your company. You will notice a big difference in your success rate.

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Signs Stands Save Money

Mickey | Marketing Methods | Friday, July 30th, 2010

There are a lot of businesses that attempt to take advantage of the front of their establishment by placing products such as soda, water and other popular items in front of their doors. The hope here is that customers will notice the products while they are entering the store and they will decide to purchase the product because of this placement. This is impulse buying and it works at grocery stores when they place the most expensive items near the checkout. This is done so that customers are forced to wait on line and they may decide that they are interested in one of the items. Since they are located near the checkout line the product is within reach of the customer and these people are more likely to purchase the product. However, the product with displaying items in front of any store is that they are often stolen.

Since a clerk doesnt have the ability to keep an eye on the products it is a lot easier for them to go missing. These products can be expensive to replace when they are stolen on a frequent basis and this is why you need to minimize the amount of products that they display in the front of any store. You can advertise the products using the same methods by selecting a signs stands that is at eye level with the average height of a customer. This will allow you to display a large and very bright sign that informs customers that the sodas are available inside the store at a discount price. What will attract them in this case is the placement that is created by the signs stands and the color. Anyone interested in the products will go inside and pick them up without the risk of a possibly loss on behalf of the business. You may even want to purchase a cork board wall in order to create signs made of poster material or large pieces of paper. Attach the sign to the board and display it inside of the business. This is useful for any establishment that doubles as a gas station and restaurant because it will allow you to display the lunch specials without worrying about the loss of menus. Regardless of what business you are in, you can find a use for a cork board wall because these are light and easy to transport anywhere.

Improving ROI On Your Email Campaign

Mickey | Marketing Methods | Monday, June 21st, 2010

If you are one of those people who is using a free email campaign software package, then I bet you’re thinking this article is not for you. Think again. The software might not have cost you but you have incurred other expenses along the way, I’m sure. Also you might not have invested your money per se, but email marketing campaigns need considerable time, expertise, and effort for it to work.

So why or why not should you continue your investment? The following are points to ponder on:

Spam. This remains the very reason why people are reluctant to engage in this form of advertising. Spam is a very serious offense and may cost you your business as well as freedom. While this is one of the disadvantages of sending bulk e-mails to mailing list, there are several ways to avoid becoming part of the spammers. One safe way to stay on the good side is to handle the mailing list yourself. Gather the e-mail addresses yourself and invite them to receive advertisement about your products or services. This will build a strong base of willing and even loyal customers.

Efficacy. While no available percentage given is reliable in predicting the outcome of engaging in e-mail marketing which tells how variable the endeavor can get, you can always increase the percentage of success of your marketing strategy. Make your advertisements creative and get as much customer contact as you can. Monitor your metrics all the time to device new strategies.

Cost. This form of advertising might cost less than traditional face to face advertising because you don’t have to print out actual materials, but it also needs considerable expertise to make it work than the interpersonal skills needed in the traditional type.

Before investing on email marketing cover as many loopholes possible and solidify your investment with your knowledge on how to make it work.

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