It’s probably more than obvious to most that because you’re a distributor for an MLM company that sells a great product, you would make that product available for sale to your prospects and customers as well.
Unfortunately that is always how everyone thinks in the world of online marketing. More often than not, many network marketing focus solely on recruiting and often forget about one of the most important things in market –the product.
So instead of focusing on just the recruiting, why not go all out and create product sales and/or information pages using a Squidoo lens? Say for example you wanted to sell Sea Aloe vitamins with an MLM program. You would do some keyword searches on “vitamins,” “Sea Aloe,” and “natural vitamin.”
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Squidoo lenses and Google Knols are a great way to provide MLM training, hints, tips and advice using training modules that teach the principles of attraction marketing.
You can use each Squidoo lens or Knol to teach an important aspect of the bigger picture by creating a step-by-step lesson plan that will lead your new prospects by the hand to learn how to be more effective in their sales and approaches.
When you devote one lens to each bit of personal development, you’re teaching them how to do what you do. You can then feature books using Amazon, ClickBank or PayDotCom to provide more information on a particular point. Once you’ve done that, you’ll want to be sure to link those pages together in logical order.
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If you have a new distributor with your great new product line who has no idea what to do with it or where to go, you’re in serious trouble. Many new distributors end up quitting before they ever get started because they are abandoned by their sponsors and feel all alone and have no idea what to do.
More than likely, your MLM sales pitch made it sound really easy to make a bunch of money, or maybe your new distributor just feels too overwhelmed with all of that information you gave them. Either way it doesn’t matter because the fact of the matter is, they need your help.
Every one of your new distributors needs access to two different types of training:
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Hopefully you now know that you need to write articles for your lenses and other Web 2.0 sites and blogs, because article marketing, or educational marketing is what works in today’s Web 2.0 world…So what’s next?
Well, what the big-money earners do is set up a Marketing Funnel.
First thing’s first. Statistics show that a person must be exposed to an idea at least 7 times before they’re willing to accept it. So instead of writing an entire Squidoo lens or blog post on “why you have to have my MLM” you should start at the beginning.
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The most important thing to remember when you’re writing articles or blog posts for search engine optimization is to include the keywords in the title and the content. Some people will even go as far as to include more than one keyword in their titles.
You’ll also need to include your keywords in the introductory paragraph and at the very least, in the closing paragraph of every article. Doing so will allow the search engines to identify what your article is about, for instance “work at home.”
You should also try to use each keyword in your URL. For instance, when you first register for a Squidoo lens, try to get your URL like this: Squidoo.com/work-at-home. Or, if you’re creating your own blog, try for a URL like www.mlmtrainingreport.com
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If you’ve been online for any amount of time trying to earn money, then you’ve heard about branding before. Your personal brand is what’s going to make or break you in MLM because people are searching for a leader. You have to know how to brand yourself the right way. So how do you do that?
Your brand is what people think of when they hear your name (or read it in print), or see your face. Do they think of you as helpful, sincere, smart, knowledgeable, respectable, successful, and forward-moving? If you want to be successful at MLM, it’s essential that they do.
When you’re thinking about how to brand yourself the right way, you need to figure out how to give people who visit your website, view your videos, and hear your podcasts, a really good impression. One that says, “This person is a success.”
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Information Marketing is the new age of selling products online. Info products don’t require shipping and you don’t have to keep inventory or worry about a defective item. You can digitally download all of your orders. With a little creativity, you can be in business with little or no investment, as you’re profiting from articles, reports, e-books, etc that you can write yourself and sell to others.
The info product can either be created for you or it can be something you’ve written yourself. When you write your own articles, reports or e-books, you don’t have to worry about paying a fee for someone else’s work and you can write it exactly the way you want to write it.
If you’re not good with writing, you can outsource and purchase articles from a freelance writer and use those as a way to create income. Or if you enjoy writing, but wouldn’t mind a little help with editing or re-writing, you could combine the two.
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For many Network Marketers Google Pay Per Click (PPC) is one of the easiest ways to drive traffic to their websites. Sure it costs to advertise with their service, but it’s well worth it. Plus, the best part is you only pay for those customers who click through to your website.
PPC advertising allows its users to bid on specific keywords and then your ads are displayed on the search engine’s results page. How high your ad ranks on the results page will generally depend on the keywords and how much you bid, or how unique your keywords are, compared to your competitors.
Imagine having your link at the top in big bold letters. Now just imagine how many customers who are looking for your particular product, will click through to that link and visit your website. It’s really that simple, but you do need to keep in mind a few things.
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This is Basic SEO (Search Engine Optimization) 101 here, the very first step you need to take in setting up your online marketing plan – keyword research.
Okay, so it would really be nice if people could just type the words “how to make money at home” and just show up on your lens or Knol about how to make money with MLMs, however that’s not the real world and there are just way too many other people fighting for the same keywords and position.
Now that doesn’t mean that someday you won’t be able to pull in a top 10 SERPs position for those particular keyword phrases, but right now, you need to find other less competitive phrases to grab the attention of your prospects.
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You will find several very useful tools online that will give you the opportunity to build an attractive site that is informative and free. Squidoo lenses, Google Knols, Hub Pages and WetPaint Wikis are all essential tools that you can use to build your site and satisfy your MLM marketing needs
Squidoo lenses use a one page site that includes “plug and play” tools for a variety of content types. They include text modules for articles, poll modules for quick input, conveniently easy links to set up for Amazon products similar to the subject, an RSS blog feed module to expand your business, and much more.
When you create a Squidoo lens, you’re able to feature some aspect of your business –starting with raw recruiting of getting your potential prospect to join your downline and giving them the educational tools and materials they’ll need in the process.
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